Monday, October 21, 2013

Like It Forward by SingPost

This year to celebrate World Post Day, SingPost is working with Jamiyah Children’s Home by creating Cherished Moments for children.

SingPost created a ‘LIKE it Forward’ app as part of its corporate social responsibility (CSR) initiative.

L.I.F Logo 851x315

To encourage Singaporeans to bring smiles to children and rediscover the joys of gifting, SingPost has organised a campaign where users can ‘like’ and ‘share’ doodles drawn by 22 children from Jamiyah Home.

2. Kina

3. Inah

Here are the simple steps:

1. VISIT the ‘GALLERY’ (

2. READ the story behind each child and the gift they wish for

3. ‘LIKE’ to make a child’s wish come true

4. SMILE because you’re one step closer to making a child really happy!


From now till 11 November 2013, SingPost’s ‘Like it Forward’ will allow Singaporeans to give a child a gift and make a world of difference in a child’s life – by Facebook ‘Likes’! Each drawing represents a child’s desired gift. SingPost will sponsor the desired gift to the child at the end of the campaign period.

I am not getting anything for this promotion, just doing my part as a parent to help the underprivileged children.

LIKE it now!

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