Wednesday, October 16, 2013

Ben & Jerry’s ChunkFest 2013

Media Invite

This is the 6th year running for the Ben & Jerry’s ChunkFest, but it’s the first time for the Kuan Family.


Not sure how was the weather in the previous years, but this year the rain came just before the media event and sadly caused the event venue to be wet and muddy.

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Despite the rain and muddy field, it did not deter the people to come, some even with babies on prams. Looks at number of people who turned up for the event. Wow!

(photo credit to the organisers)

The media invite was for us to have a peak view of the fun and also a chance to meet the various Fairness Partners, local social organisations and enterprises.

Blessings in A Bag
Blessings in a Bag is a non-profit project that seeks to partner with existing communities, orphanages, schools, homes as well as initiatives to provide for the needs of underprivileged, abused, and medically-ill children across Asia.


Chris’ Cafe @ The Hub
Part of The HUB Singapore, a platform for people who use entrepreneurial ideas to create sustainable impact, Chris’ cafe also provide barista training for those looking to upgrade their skill sets and support various causes.


I have to say, the coffee brewing was more than enough for me to do my part for charity! =)


Dyslexia Association of Singapore
The Dyslexia Association of Singapore (DAS) promotes a fair playing field for children in their education – we provide professional support and remediation services to preschoolers and school-aged kids who have learning differences including dyslexia.


Kerbside Gourmet
Kerbside Gourmet is Singapore’s first gourmet food truck with a social vision. As a registered member of the Social Enterprise Association, Kerbside Gourmet aims to turn part of their profits to feed the less privileged in Singapore, operating on a “Buy-One-Give-One” model.


One thing about all the Fairness Partners, they all exhibit eagerness to share their vision and always with a smile. So easily drawn to what they want to say. A great job everyone!


Project Happy Feet
Project Happy Feet is a non-profit organisation that empowers lives through education and training, so as to alleviate poverty. Run entirely by volunteers, Project Happy Feet supports numerous locally-managed education and training related programmes benefitting underprivileged children in Singapore, Cambodia, Vietnam and Nepal through innovative fund-raising events like Project Happy Feet Slipper Race, a non-competitive 3-5km walk in slippers.


One of the parent who was with us testified the fantastic work done by Project Happy Feet as she too joined them before for the Slipper Race. I think I am very interested to know more of the Slipper Race and probably get my girls to be involved in the next one in Singapore.



No Ben & Jerry’s event is complete without their famous ice cream! And ChunkFest 2013 had a unique theme of ‘a little weird and A LOT fantastic’ to celebrate Ben & Jerry’s culture of fearless innovation which has produced countless innovative flavours full of wacky, out-of-this-world combinations. Ben & Jerry’s also introduced a new flavour to Singapore, Couch Potato, a wacky concoction that is both sweet and savory. This wacky offering is a chucky, funky concoction featuring vanilla bean ice cream with a salty caramel swirl & fudge covered potato chip clusters.

image(photo credit to the organisers)

Look at how excited everyone was when it was ice cream time.


Momentarily we have all forgotten about the muddy field and wet shoes.

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About Ben & Jerry’s
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to


  1. I love the new Couch Potato flavour!!!

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  3. Personally, I think that presence of DAS there was even more important than the ice cream itself, obviously. Good that the awareness is being worked on also in contexts such as this one.

    all the best,